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At least that is what an anonymous Reuters source is saying. In fact, Goldman Sachs is rumored to have been hired by Harley-Davidson to negotiate the deal and tentative bids could be made as soon as next month.

With an unconfirmed source and no details from the Ducati or Harley-Davidson themselves, this could all be just a rumor. But Volkswagen was considering selling Ducati off earlier this year due to the ever increasing Dieselgate bill.

Originally acquired by Audi for about 860 million euros in 2012, VW had already started reaching out to potential buyers in April. Those interested included a few Chinese firms, Bajaj, Hero MotoCorp, Royal Enfield, private equity funds, and even InvestIndustrial was among the list of suiters.

VW is hoping to sell Ducati for around 1.5 billion euros, valuing the Italian company at 14-15 times its earnings. That’s a steep expectation some bidders were unwilling to meet, with Hero MotoCorp and TVS Motor Company being two companies that decided to walk away.

Then we have Harley-Davidson, a brand with an aging customer base who may be looking for a way to appeal to younger buyers, something that Ducati does all too well. To the younger demographic, Ducati is a performance brand, their bikes are awe inspiring and something to work towards.

If this rumor is true, then Harley-Davidson will have a brand that appeals to a market previously untapped by them, unlike their poor decision to purchase MV Agusta in 2008.
 

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At least that is what an anonymous Reuters source is saying. In fact, Goldman Sachs is rumored to have been hired by Harley-Davidson to negotiate the deal and tentative bids could be made as soon as next month.

With an unconfirmed source and no details from the Ducati or Harley-Davidson themselves, this could all be just a rumor. But Volkswagen was considering selling Ducati off earlier this year due to the ever increasing Dieselgate bill.

Originally acquired by Audi for about 860 million euros in 2012, VW had already started reaching out to potential buyers in April. Those interested included a few Chinese firms, Bajaj, Hero MotoCorp, Royal Enfield, private equity funds, and even InvestIndustrial was among the list of suiters.

VW is hoping to sell Ducati for around 1.5 billion euros, valuing the Italian company at 14-15 times its earnings. That’s a steep expectation some bidders were unwilling to meet, with Hero MotoCorp and TVS Motor Company being two companies that decided to walk away.

Then we have Harley-Davidson, a brand with an aging customer base who may be looking for a way to appeal to younger buyers, something that Ducati does all too well. To the younger demographic, Ducati is a performance brand, their bikes are awe inspiring and something to work towards.

If this rumor is true, then Harley-Davidson will have a brand that appeals to a market previously untapped by them, unlike their poor decision to purchase MV Agusta in 2008.
Yes and then watch HD stuff it up completely!!!:frown2:
 

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I apologize but no way in ****, HD can take a xxxxxx hike. That company is useless they still make over priced crap that management is stuck in a time warp!!!!!!
If that really happens I will sell my DUCATI that's a fact.

Remember for us old folks our government bailed them out !!!!! I will never ever forget that there oil leaking bikes! and they told us don't buy those rice burners buy this good old american 2 cylinder. I'm glad I listened to common sense...........

Come on all of us DUC owners hug our gas tank and say 'I hope this is just a BS rumor PLEASE'
 

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Hopefully this is all just a rumor and the HD purchase won't go though. If it does happen, I hope they leave Ducati to run itself with minimal interference from them. Harley is just stuck in a time hole IMO, refusing to move forward.
 

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I stopped yesterday a a vista for a few mins and a bunch of HDs pulled in. All taking about the rumor and lots of compliments on the bike. It would be good for Harley and nice if they stay away from influencing Ducati. The two bike companies could not be farther apart on the spectrum. Good for us SS owners - HD would not change the SS for another 60 years.
 

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Other than office politics, I'm not sure they'd mess with the way Ducati engineers its bikes. They both make unreliable products compared to the Japanese anyway, so it may not matter.
 

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I wouldn't mind a Japanese company buying it. Imagine Italian flare, (they make the best looking bikes and cars) with a bit of Japanese reliability, although Ducati have got a lot better in recent years.
Providing Ducati don't loose there sole, character......
 

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Im hoping Bajaj gets it or maybe shares it with someone. They are doing great with KTM
I read in another article somewhere that Polaris is majority owner of KTM, is that true?

In other harley related news, look what i saw today.

deadspin-quote-carrot-aligned-w-bgr-2<\/title><path d="M10,3.5l3-3,3,3Z" style="fill:%23fff;stroke:%23fff"/><path d="M0,3.5H10l3-3,3,3H26" style="fill:none;stroke:%231b3a4d"/><\/svg>')}.f_branding_on.blog-group-deadspin .editor-inner.post-content .pu

I'm sure we can come up with a good Ducati alternative >:)
 

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I wouldn't mind a Japanese company buying it. Imagine Italian flare, (they make the best looking bikes and cars) with a bit of Japanese reliability, although Ducati have got a lot better in recent years.
Providing Ducati don't loose there sole, character......
this would be a dream come true for me. I doubt the Japanese companies would want to invest that much time to redevelop Ducati's R&D. That's where I think Ducati comes up short.
 

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I read in another article somewhere that Polaris is majority owner of KTM, is that true?

In other harley related news, look what i saw today.

deadspin-quote-carrot-aligned-w-bgr-2<\/title><path d="M10,3.5l3-3,3,3Z" style="fill:%23fff;stroke:%23fff"/><path d="M0,3.5H10l3-3,3,3H26" style="fill:none;stroke:%231b3a4d"/><\/svg>')}.f_branding_on.blog-group-deadspin .editor-inner.post-content .pu

I'm sure we can come up with a good Ducati alternative >:)
Not as per wiki

KTM Industries AG (51.67%)
Bajaj Auto International Holdings BV (47.99%)
Public Float (0.34%)
 
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