I really don't know what would be worse. Ducati being owned by a Chinese company, or by Harley Davison. If they get purchased by Harley Davison, I wouldn't hear the end of it from my Harley riding contemporaries.
I don't think Harley would be that bad. It costs a fortune to manufacture anything in the US so I think they would just leave manufacturing as is. I'll take them over Royal Entfield or some other Asian company that is likely to move some manufacturing to Asia.
If this happens, the Supersport S is the last Duc I'll ever own. Back to BMW, or even Moto Guzzi. The backlash in the US, particularly in California, Ducati's largest market by far, would be so huge the brand would simply disappear within a few years.
While I have nothing against Harley Davidson it just not the culture that surrounds Ducati.
I hope that who ever does win the bid is smart enough to do nothing other than support what is already working. The reason Ducati is even a marketable asset is the fact that it's doing so well with a very strong growth trajectory.
I'm not a fan of Harleys myself. But just because they buy Ducati, it doesnt mean they'll move operations or make Ducatis look like Harleys. It's pretty common in the auto world for different companies owning unrelated brands...The indian company TATA owns jaguar and Land Rover. It's only done a world of good to both brands (cash injection)
Harley Davidson is not TATA Motors. They'd waste no time chrome plating every part possible on the Diavel, adding a fairing the size of Cleveland, and the remainder of the model lineup would become an afterthought.
1 - 20 of 63 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
A forum community dedicated to Ducati SuperSport motorcycle owners and enthusiasts. Come join the discussion about performance, racing, gear, troubleshooting, maintenance, modifications, classifieds, and more!