I'm with you on this. Especially that it is simple to do with ride-by-wire. What is striking is that it is not even available as an option/accessory!!I'm impressed by the specs on the new SS, but I believe Ducati missed at least one key feature on this street bike - cruise control. When you can get cruise on a BMW S1000RR but not on the SS, something is amiss. Am I the only one who feels this way?
Since it is a ride by wire throttle, I wonder if CC can be added via a software update??
A little old for a thread here but thought I'd chime in with my experience. My 2014 Multistrada did not come with Cruise Control from the factory but Tuneboy makes the software for it, completely electronic. It's activated and set with the start button (like the heated grips). You turn it on by holding the start button for 3 seconds after the bike has been started and you can do that when the bike is stationary or in motion. With the system activated, you hit the start button when you get to the desired speed and it'll hold it there electronically. They also make nudge buttons to use rather than the start button but most people mount it where the factory puts the fog light switch and I didn't want it mounted any further inboard of the grips.On all the bikes I've seen there is a dedicated CC switch which isn't fitted to the Supersport.
Perhaps they might do a kit for it. It would be a worthwhile addition.